Data mining is an iterative process of selecting, exploring and modeling large amounts of data to identify meaningful, logical patterns and relationships among key variables. Data mining is used to uncover trends, predict future events and assess the merits of various courses of action.
Ad Information Technology’s data mining expertise and methodology is used to provide predictive analytics and how these solutions can reveal new insights out of existing data, improve business performance and serve as a key competitive advantage. Forward-thinking organizations are using data mining solutions to:
- Detect fraud.
- Minimize risk.
- Anticipate resource demands.
- Increase marketing campaign responses.
- Curb customer attrition.